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The Deaton Agency

Where Business Insurance Feels Personal

Where Business Insurance Feels Personal

Employee Benefits

Commercial Insurance

Personal Insurance

Financial Services

Our Mission

At The Deaton Agency, our mission is to serve individuals, families, and businesses with integrity, clarity, and personal attention. Guided by our Christian values, we believe insurance and financial planning should be straightforward, relationship-driven, and focused on delivering real value. Whether you’re planning for the future or protecting what matters most today, we’re here to guide you with expertise and care.

We’re committed to:

Personalized support through ongoing communication
– Building long-term relationships by staying connected and responsive.

Finding the best options for you and your business
– Tailoring coverage and financial strategies to fit your unique needs.

Maximizing value for every dollar spent
– Helping you get the most out of your protection and investment.

Personalized Support Through Ongoing Communication

We’re here to listen, advise, and walk with you. Through regular check-ins, proactive outreach, and meaningful conversations, we ensure your needs are not only heard, but fully met. Now and in the future.

A Commitment to Finding the Best Options

We actively shop the market on your behalf, comparing offerings across providers to ensure you have access to the best products, coverage, and services available — tailored to your specific situation.

Maximized Value for Every Dollar Spent

We believe good stewardship means making wise financial decisions. Our goal is to help you receive the highest level of benefit for the money you invest, without compromising on quality or care.

Who We Are

Bobby Deaton

Bobby was born and raised in Waco. He has worked in insurance and financial services for 35 years. After college, Bobby played professional basketball in France and began…

Read more about Bobby
Joshua Deaton

Joshua was born and raised in Waco. He joined The Deaton Agency in 2021 after moving back to Waco with his wife, Alyssa. Joshua and Alyssa are Harris Creek Baptist Church members …

Read more about Joshua
P.B
Josh & Bobby Deaton are outstanding and make the process of buying/updating insurance efficient, seamless, and most importantly, "client friendly". They use their knowledge and expertise to help their clients make well informed, educated decisions to get the best individualized insurance plans and rates. They truly go above and beyond to do what is best for you and your family. I highly recommend Josh & Bobby Deaton for any of your insurance needs.
P.B
Josh & Bobby Deaton are outstanding and make the process of buying/updating insurance efficient, seamless, and most importantly, "client friendly". They use their knowledge and expertise to help their clients make well informed, educated decisions to get the best individualized insurance plans and rates. They truly go above and beyond to do what is best for you and your family. I highly recommend Josh & Bobby Deaton for any of your insurance needs.

What We Do

We offer a wide range of services for both individual and business insurance needs. Take some time to browse our site to see what they include, such as Personal Insurance and Retirement Benefits. If you are in the market for any of our services or would like to review your current policy, feel free to contact us by phone or fill out the contact form below.